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Honda and Acura Trucks Combine for New June Record; New Performance Products Energize Both Brands

Led by the new A-Spec sport variant, the revitalized 2018 Acura TLX helped drive Acura sales up 23.7 percent in the month of June.

Honda
Honda Division maintained a robust sales pace in June, nearly matching a notably strong June of 2016. Civic and Accord remain at the top of car sales charts, with Accord rising 3.4 percent in June and Civic again posting a strong month of over 30,000 units, boosted by the high performance halo of Type R. CR-V suffered slightly in June from low supply of higher trim availability, but HR-V set yet another record with its best June ever and Ridgeline gained in double digits, despite inventory issues with all-wheel drive models.

  • Continuing to assert its lead in the subcompact SUV segment, HR-V jumped 35.1 percent in June, with 8,872 units sold.
  • Accord pushed against the tide again in June, gaining 3.4 percent on sales of 29,791 vehicles, building momentum for the fall debut of the just-announced 2018 Accord.
  • With 30,909 Civics sold in June, the #1 selling car in the U.S. combined with #2 Accord to exceed 60,000 units for the month, the top 1-2 passenger car duo in the industry.
  • Civic Type R proved popular in its first month, with sales topping 550 units in 2 weeks.
  • Odyssey got off to a strong start, with sales of 11,146 units making it #1 in segment.

"Against a sea of competitors clinging to market share via heavy incentives and fleet sales, Honda's success is driven by retail customers attracted to a cadence of strong new products," said Jeff Conrad, senior vice president and general manager of the Honda Division. "Although the market is catching its breath, we're injecting new energy with models like the incredible new Civic Type R and we're not done yet in 2017, with a new Accord on the way."

Acura
Acura had a notably strong month of June driven by renewed focus on product that reflects the brand's Precision Crafted Performance direction. Notably, the recently revitalized TLX and new MDX Sport Hybrid earned considerable positive attention, helping boost the division 23.7 percent for the month. TLX led Acura car sales with a 10.6 percent increase in June, while RDX led Acura trucks to a 30.9 percent gain.

  • The new TLX...

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