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IMAX Inks Revenue Sharing Deal With Guangzhou JinYi Media

With focus on China, IMAX Corporation IMAX and its Chinese subsidiary, IMAX China Holding, announced a revenue sharing agreement with Guangzhou JinYi Media. The deal enables IMAX to add 40 new theatres in China, where it currently operates around 300 theatres. The deal follows its agreement with Shanghai Aurora Movie Co., Ltd. signed this April for the installation of 10 IMAX theaters in the nation.

Guangzhou JinYi Media has a portfolio of over 1,731 screens across the country, with a seating capacity of more than 262,271 in 21 different provinces and 4 municipalities, making it one of the largest exhibitors in the country.

Opportunities in China

The latest deal is in line with IMAX’s aim to gain more traction in China’s rapidly developing movie market, which boasts significant commercial potential. Lately, IMAX has been garnering a significant chunk of revenues from China and intends to make the country its largest market. In fact, China’s tremendous potential prompted several analysts to believe that it will surpass the U.S. movie market by 2019/2020.

In Oct 2015, IMAX China Holding began trading on the Hong Kong Stock exchange as part of the entertainment company’s efforts to expand its presence in the country’s lucrative movie market. The fact that IMAX went ahead with the IPO during a phase of economic turmoil in China indicates the company’s eagerness to capitalize on the nation’s lucrative movie market.

Worldwide Expansion

While IMAX has a target of installing 1000 theatres across China, the company has been actively expanding in other parts of the world. This Feb, IMAX struck a five-year deal with Pathé, the leading theater chain operator across France, Netherlands and Switzerland, in order to strengthen its presence in the EMEA (Europe, the Middle East and Africa) region. IMAX also signed a theater agreement with Japan’s leading retailer – AEON Entertainment Co. Ltd. and has recently tied up with India’s leading theater chain operator – INOX Leisure Limited – to add five new screens to the existing INOX multiplexes in the cities of Mumbai, Bangalore, Delhi and Kolkata.

IMAX currently sports a Zacks Rank #1 (Strong Buy). Investors interested in the broader Consumer discretionary sector may also consider stocks like Cablevision Systems Corporation CVC, Hasbro Inc. HAS and Rogers Communications Inc. RCI, each carrying the same Zacks Rank as IMAX.

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