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What to Expect from Groupon (GRPN) this Earnings Season?

Groupon, Inc.GRPN is set to release first-quarter 2016 results on Apr 28. In the last quarter, the company reported a positive earnings surprise of 60.00%. The company delivered positive earnings surprises in three of the last four quarters, with an average positive earnings surprise of 40.00%.

Let’s see how things are shaping up for this announcement.

Factors to Consider

Groupon is now undergoing a business transition as it shifts its focus from rapid international expansion to developing local core business. After a sluggish performance in 2015, the company finally found a new growth track when CEO Rich Williams took over the helm in Nov 2015. His novel business strategy (with core focus on marketing, international and shopping) appears to be working for the company. Its performance has started to improve since the last quarter wherein it beat expectations on both counts.

Furthermore, the company got a boost in Feb 2016 when Alibaba purchased about 33 million shares or a 5.6% stake in Groupon.

In Mar 2015, the company...