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Apple Earnings: Did Tim Cook Just Show His Cards?

Apple CEO Tim Cook wouldn't talk about the next iPhone on Apple's earnings call but he had plenty to say about the future of augmented reality.

At one point on Apple’s earnings call Tuesday evening, an analyst tried to push CEO Tim Cook to reveal something -- anything -- about the much buzzed iPhone 8. “What do you think is different about this product launch,” the analyst asked.

Tim Cook didn’t have to give it much thought: “We have no comment on anything that’s unannounced.” The analyst said something along the lines of “It was worth a shot” and Tim Cook let out a big laugh.

In fact, though, there were clues to be had from Tuesday’s call.

When Cook was asked a now-standard question about Apple’s future plans for television and original content, Cook had a sleepy response about...