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Update: Sprint Is On Its Way For A Rebound

In my last article on Sprint (S), I mentioned that the company's management has started to take some new initiatives, which will help it improve the company's future performance. The company has cut down its prices and introduced attractive unlimited packages to attract both individuals and families. In addition, Sprint also offered the cheapest plan amongst its wireless competitors for the iPhone, which I believe will be a key factor behind the positive net ads in FY 3Q'14. Similarly, the company cut its plan rates in half for AT&T (T) and Verizon (VZ) subscribers during the last quarter.

In the last quarter, the company reported positive net ads of 30K, which translates into a sequential improvement of 302K. The postpaid net ads are very modest if we compare it with the top two largest wireless carriers, as shown in the figure below. But I believe it is the beginning… Read More …