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Herbalife Nutrition Selects Salesforce to Transform its Distributor and Customer Experience

LOS ANGELES--(BUSINESS WIRE)--Premier global nutrition company, Herbalife (NYSE: HLF), today announced it has selected Salesforce, the global leader in Customer Relationship Management (CRM), to enhance distributor effectiveness and efficiency, and provide more personalized experiences for its customers.

“Salesforce will transform the way we do business through digital technologies, rich CRM data and artificial intelligence, allowing our independent distributors to connect with their customers on their personal nutrition journeys with timely, customized information that meet their individual nutrition goals.”

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“Technology is evolving and we can now connect with people in a far more personalized and relevant manner,” said Frank Lamberti, executive vice president, Distributor and Customer Experience, Herbalife Nutrition. “Salesforce will transform the way we do business through digital technologies, rich CRM data and artificial intelligence, allowing our independent distributors to connect with their customers on their personal nutrition journeys with timely, customized information that meet their individual nutrition goals.”

Since Herbalife Nutrition now...


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