It’s been a tough year to be a Twitter TWTR investor, but the company recently posted somewhat encouraging third-quarter earnings, and it seems to have benefitted from this year’s chaotic presidential campaign that is now being dubbed the “Twitter Election.”
Perhaps more significant than how Twitter benefitted from the election are the consequences that the Twitter Election will have on future political campaigns; this year’s online activity absolutely cements the fact the politicians must have a compelling and polished social media presence in order to compete.
“Twitter Election” By The Numbers
Donald Trump’s official account boasts over 13 million followers, and the Republican candidate has consistently used the site as a rallying platform, oftentimes to a fault, as some reports suggested that his closest aides revoked his personal tweeting privileges in the week leading up to Election Day.
Hillary Clinton is no slouch herself, and with about 10.2 million followers, the Democratic candidate and first woman to be nominated for president by a major U.S. party has been able to connect with her supporters on Twitter as well.
In a blog post recapping the election, Twitter shared a variety of...