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Merrill Lynch Out With Six Top Software Stocks To Buy For Rest Of 2017

Despite the huge run in technology, there is a good argument for staying long in the sector, especially with the top software stocks. The continued growth of cloud computing and storage, combined with the growing use and dependence on big data for everything from logistics to quantitative computing and application, keeps the sector red hot.

In a comprehensive new research report from Kash Rangan, the software analysts at Merrill Lynch are out with the firm’s top software picks for the rest of 2017. While best suited for aggressive growth accounts, all of the following companies are big players in their respective silos, and offer solid long-term potential for patient investors.

Salesforce.com

The company reported solid first-quarter results as billings drastically improved and is on the Merrill Lynch US1 list. Salesforce.com, Inc. (NYSE: CRM) provides enterprise cloud-computing solutions, with a focus on customer relationship management to various businesses and industries worldwide. It offers enterprise cloud-computing applications and platform services. Among these are Sales Cloud, which enables companies to store data, monitor leads and progress, forecast opportunities, gain insights through relationship intelligence, and collaborate around sales on desktop and mobile devices.

The company also provides Service Cloud that enables companies to deliver personalized customer service and support, as well as connects their service agents with customers on various devices; and Marketing Cloud, which enables companies to plan, personalize, and optimize customer interactions.

Salesforce.com has recently been upgraded at several top Wall Street firms and looks to be breaking out of a triple top formation. The Merrill Lynch price target is $114, and the Wall Street consensus is posted at $97.89. The shares closed Thursday at $90.54.

HubSpot

This stock has had a solid run since selling off in early June. HubSpot, Inc. (NYSE: HUBS) is a cloud-based provider of inbound marketing tools such as website content management, blogging tools, email campaign, search engine optimization, social media monitoring and management, CRM and...


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