Natalie Parkinson
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Natalie Parkinson in Natalie Parkinson, Raises Prime Price for First Time to $99 Inc., the world’s largest Internet retailer, boosted the price of its Prime membership by 25 percent to $99 a year, the first increase since the service’s introduction nine years ago.

The new Prime Fresh, a same-day local delivery service offering groceries and other daily necessities, will remain at $299, Amazon said on its website. While current Prime users will continue receiving the service, Amazon said it is e-mailing customers with renewal dates for their membership.