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Price Check: Are Amazon's Prime Day Deals Better Than Prices?

Price Check: Are Amazon's Prime Day Deals Better Than Prices? -, Inc. NASDAQ:AMZN, Wal-Mart Stores, Inc. NYSE:WMT, Inc. AMZN 0.46% is grabbing a lot of headlines for its second annual Prime Day, but competitor Wal-Mart Stores, Inc. WMT 1.01% is fighting back by offering free shipping with no minimum purchase requirement. Walmart has also been offering a number of “Rollbacks” since July 1.

But can Wal-Mart really compete with Amazon’s Prime Day deals? Here’s a sampling of some of the "Spotlight Deals" Amazon is promoting today and how much the items currently cost on

2016 Model – Samsung UN55KU6300 55-Inch 4K Ultra HD Smart TV
Amazon: $650
Walmart: $895

Xbox One Console Bundle
Amazon: $279
Walmart: $279

Instant Pot IP-DUO60 7-in-1 Multi-Functional Pressure Cooker
Amazon: $69
Walmart: $119

GoPro Hero Session Bundle
Amazon: $199
Walmart: $199

iRobot Roomba 650 Vacuum Cleaning Robot
Amazon: $318
Walmart: $374

While Prime Day is a one-day event, Walmart has said that its deals will remain available for the entire month of July or until supplies run out.

Among the deals Walmart has been aggressively promoting are the following offers:

  • Apple TV 32 or 64 GB for $129
  • Apple iPhone 5S 16 GB Straight Tak Prepaid Smartphone for $149
  • Lenovo Flex i5 laptop for $399

Ironically, enthusiasm and awareness of Amazon’s Prime Day promotion will likely help to promote deals offered by Wal-Mart and other Amazon competitors as shoppers look to compare prices.

Disclosure: the author holds no position in the stocks mentioned.

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