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Major owner of Boston Beer Company just disposed of 5,000 shares

C James Koch, a major owner of Boston Beer Company and Boston Beer Company's Chairman and a director of the company, recently disposed of 5,000 shares of the company. The disposals took place at prices ranging from $205.89 to $206.33 per share, on December 18, 2015. Koch still owns 104,354 shares of the company. Koch operates out of Boston, MA. Some additional info was provided as follows:

The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person...