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Sears' Embattled CEO Eddie Lampert Just Assured Everyone He Isn't in 'Denial'


In a rare and borderline completely out-of-touch interview with the Chicago Tribune, embattled Sears Holdings Corp. (SHLD) CEO Eddie Lampert blamed media reports for his inability to get the retailer out of its sure decline to death and suggested that the company is "ahead" of rivals J.C. Penney (JCP) , Macy's (M) and Target (TGT) .

"Some of them have greater financial resources than us or certain advantages in certain categories," Lampert said. "Clearly we have our challenges. Every time people use the word bankruptcy, somebody who reads that doesn't get past that word. It makes it very unfair for us, and it's a very uneven playing field for us."

Lampert added that the media has only been focused on its massive number of store closures and financial issues, hindering its ability to successfully transition back to profitability.

"It is true that on the left, we're closing stores," Lampert said. "We're not making money. On the right is where we're going. A lot of these things are happening and they're happening in plain sight."

At Sears' annual shareholders meeting on Wednesday, Lampert continued to sound bullish on the retailer's future.

"We don't need more customers. We have all the customers we could possibly want," Lampert said. "As soon as we start making money, people are gonna say...