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Jamba's Refranchising Efforts Will Transform Its Business

Jamba (NASDAQ:JMBA) has become synonymous with delicious smoothies, but its product line-up, while attractive, is not necessarily why investors should pay special attention to the company. Jamba wants to move to a mostly franchised model by the end of 2015, and we think this will have profound implications on the firm's P&L. Not only will this de-risk its operations to a degree, but it will help the company move to sustained profitability. Monitoring how much earnings leverage it can generate will determine the company's potential upside. At the moment, we value shares at $17…