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Apple to Raise U.K. App Store Prices to Counter Weakened Pound

Apple Inc Photographer: Craig Warga/Bloomberg

Apple Inc. is raising App Store prices in the U.K. as much as 25 percent, bending to the pound’s drop in value following the country’s vote to leave the European Union.

Apps that cost 79 pence ($1.20) will increase to 99 pence, according to a notification sent to app developers today, seen by Bloomberg. Apps that costs $2.99 in the U.S., for instance, will now cost 2.99 pounds...