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America's Obsession With Sports Is Game-Changer for Sector

The sports market is poised for huge growth.

In North America, the industry will grow to $73.5 billion in 2019, from $60.5 billion in 2014, according to a report from PricewaterhouseCoopers, which breaks down the sports market into four streams of revenue: gate or ticket sales, media rights, sponsorships and merchandise.

"Media rights and sponsorship will drive overall growth in the space, followed by gate and merchandise revenue, which are relatively mature segments,' said Adam Jones, PwC's sports advisory services director.

Gate revenue will grow to $20.1 billion in 2019, from $18.3 billion in 2015, a 15.3% increase. He said gate revenue has traditionally been the industry's largest segment. But that may soon change.

"Media rights