Actionable news
All posts from Actionable news
Actionable news in AMZN:, Inc.,

As Amazon guns for more Prime signups, half its shoppers are already members

During Tuesday's Prime Day sale, Amazon will be scouting new members to enroll in its annual subscription service. But as the number of people paying for unlimited free two-day shipping grows, the pool of non-subscribers is getting more shallow.

New data released hours before Prime Day estimates Amazon has added 19 million Prime members in the U.S. since last year's inaugural event, when it lowered prices on an array of items to celebrate the service's 20th birthday. That equates to growth of 43 percent, for a total 63 million members, according to the figures from Consumer Intelligence Research Partners.

And with membership growing 9 percent in the three months ended June 30, the second quarter marked the first time a majority of Amazon's U.S. customers were Prime members, the research firm said.

"Amazon promoted the service aggressively starting with the first Prime Day in July 2015, and continuing with exclusive product offers and enhanced services throughout the year," said Josh...