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Amazon Just Revealed Its Strategy for Building Out Its Physical Stores

Of all of Amazon's new ventures, perhaps the most surprising has been the e-commerce giant's push into brick-and-mortar stores, an effort that Amazon just underscored with its plans to acquire Whole Foods Market (WFM) for $13.7 billion.

On its second-quarter earnings call on Thursday, investors tried to pick the company's brain about what it's planning to do with its physical stores. Amazon, as usual, was relatively tight-lipped when it came to any major updates, but CFO Brian Oslavsky did give a brief glimpse into how consumers are feeling about its four bookstores.

When asked why physical stores make sense for Amazon to pursue, Oslavsky said the locations give Amazon's consumers an opportunity to try before they buy. As with most...