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ZTE Becomes the Official Smartphone of the Chicago Bulls

ZTE Becomes the Official Smartphone of the Chicago Bulls (Photo: Business Wire)

CHICAGO--(BUSINESS WIRE)--ZTE USA, the fourth largest smartphone supplier in the U.S. and second largest in the no-contract market*, announced today that it has become the Official Smartphone of the Chicago Bulls. Building upon the successful sponsorships of other franchise basketball teams including the New York Knicks, Houston Rockets and Golden State Warriors, ZTE will expand its localized approach to build its presence in the U.S. from the consumer up by connecting with fans.

ZTE USA announced today that it has become the Official Smartphone of the Chicago Bulls.

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“Many consumer surveys are just that: surveys. The best feedback is not a one-way street, it’s a conversation,” said Lixin Cheng, chairman and CEO of ZTE USA. “To facilitate conversations, we will go straight to the source and improve our products and services from the ground up. To provide consumers with the best possible smartphone experience, we need to connect with them on a local level.”

After seeing great success in building loyal consumers in Houston, New York, and Northern California, ZTE looks to continue that...


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