Natalie Parkinson
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Apple iPhone 6 pre-orders beat prior debuts with 4 million

Apple Inc.’s new larger-screen iPhones topped 4 million in pre-orders in the first 24 hours, surpassing earlier releases as demand for the smartphones outstrips supply.

Deliveries of the iPhone 6 and iPhone 6 Plus will start at the end of this week, when the smartphones officially go on sale, and a backlog will mean that many won’t receive their handsets until next month, the Cupertino, California-based company said in a statement today. Apple said there will be devices in stock in stores on Sept. 19 and encouraged customers to arrive early or order online for in-store pickup.

I haven’t expected such rush. What about you?