Marilyn Williams
All posts from Marilyn Williams
Marilyn Williams in Ladies first,

#BicFail: Pen maker offends with women's day salute in South Africa

Bic South Africa sure learned how to pen an apology in a hurry this week.

An ad celebrating the country's National Women's Day backfired, delivering what many folks considered to be a sexist message.

Here's the mantra that got the company in such deep trouble: "Look like a girl. Act like a lady. Think like a man. Work like a boss."

Bic was quick to apologize. Quicker still were women to write off the company's excuse.

"Let's start out by saying we're incredibly sorry for offending everybody - that was never our intention, but we completely understand where we've gone wrong," Bic South Africa said on Facebook. "This post should never have gone out."

By Ed Payne, CNN