Marilyn Williams
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Marilyn Williams in Ladies first,

#BicFail: Pen maker offends with women's day salute in South Africa

Bic South Africa sure learned how to pen an apology in a hurry this week.

An ad celebrating the country's National Women's Day backfired, delivering what many folks considered to be a sexist message.

Here's the mantra that got the company in such deep trouble: "Look like a girl. Act like a lady. Think like a man. Work like a boss."


Bic was quick to apologize. Quicker still were women to write off the company's excuse.

"Let's start out by saying we're incredibly sorry for offending everybody - that was never our intention, but we completely understand where we've gone wrong," Bic South Africa said on Facebook. "This post should never have gone out."

By Ed Payne, CNN

http://edition.cnn.com/2015/08/12/africa/feat-bic-sexist-pen...