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McDonald's Menu Changes Are Benefiting Consumers and Investors

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Give McDonald's (MCD - Get Report) credit for working hard to revitalize its image. That's not easy for an iconic American that everyone already has associations with.

But the once beleaguered company has made progress through strategic changes to its menu as the stock has climbed.

McDonald's announcement today that it was introducing Gilroy Garlic Fries at four San Francisco area locations may give the restaurant chain its latest kick. Although the initiative is small, it underscores McDonald's increasing emphasis on serving better quality food and maintaining a keener focus on local tastes. McDonald's is trying to serve more locally sourced ingredients.

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The shift comes in response to heated criticism of the fast food giant over the past few years. Critics said that McDonald's

. Business in many markets declined as consumers opted increasingly for fast-casual restaurants that emphasized healthier...


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