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Netflix, Amazon Prime and Hulu vs. Pay TV: Who Is Winning?

Video streaming services like Netflix (NFLX - Get Report) Amazon (AMZN - Get Report) Prime and Hulu are taking the TV industry by storm, prompting some consumers to think twice about keeping their traditional pay-TV cable packages.

A report from PwC showed about 79% of respondents said they would subscribe to pay TV over the next year, compared to 91% last year -- meaning one-fifth of consumers could cancel their cable package over the next year.

"A lot of consumers say they want more control and more convenience over how they experience video and that's driving a lot of consumers to look for...