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W Hotels Worldwide Makes Waves with the Debut of W Amsterdam

W Amsterdam features WET®, Amsterdam’s first rooftop pool, offering views of the Royal Palace and lively historic centre (Photo: Business Wire).

AMSTERDAM--(BUSINESS WIRE)--W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today debuted in the Netherlands with the highly anticipated opening of W Amsterdam. Owned by Europe Hotels | Private Collection, the hotel brings the W brand’s distinctive New York energy, Whatever/Whenever® service mentality and upbeat programming to the Dutch capital. Just steps away from the vibrant Dam Square and the Royal Palace, the hotel introduces WET DECK®, the city’s first rooftop pool, and electrifying culinary venues, such as THE DUCHESS and MR PORTER.

“W Amsterdam is our first W Hotel in the country and reinforces Starwood’s commitment to grow our presence in this important European market.”

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“The long awaited and much anticipated opening of W Amsterdam brings a distinctive new take on hospitality to the heart of the city,” said Anthony Ingham, Global Brand Leader of W Hotels Worldwide. “Amsterdam has emerged as a world leader in design, music and fashion, all of which have long been passions of W Hotels and our global travelers. As one of Europe’s most popular destinations, we are excited to welcome guests and locals alike to an energetic space full of unexpected moments.”

Located in the epicentre of Amsterdam’s vibrant social scene, the 238-room hotel spans two iconic buildings, one of which used to house the former Telephone Exchange (‘Exchange’) and the other was previously home to KAS Bank (‘Bank’). W Amsterdam was designed by Office WINHOV and Baranowitz Kronenberg Architects, who collaborated with local designers to refresh the historic buildings with contemporary features inspired by their storied past.

“Amsterdam’s progressive spirit is a perfect match for W Hotels. We are thrilled to introduce a new style of modern hospitality to the Netherlands in partnership with Europe Hotels | Private Collection and its owner, Liran Wizman, who share our vision for W...


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