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Why Things Might Not Get Better at Nu Skin

Nu Skin Enterprises Inc. (NYSE: NUS) saw its shares get battered and bruised on Wednesday. On top of weak sales guidance, it turns out that analysts are bailing out on Nu Skin in droves. What are investors supposed to do with the stock hitting 52-week lows despite a broad market recovery from last week’s lows?

The company lowered third-quarter revenue guidance to $570 million to $573 million. This would be flat with sales a year ago on a constant-currency basis, but it was well under the consensus estimate of $622 million from Thomson Reuters.

Nu Skin said that foreign currencies weakened by a strong U.S. dollar had hit revenues negatively by more than $60 million. The company claimed that it has seen improving revenue trends each quarter throughout 2015, but the Greater China region really hurt. Nu Skin claims that revenue growth in the third quarter was...