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Will Southwest Airlines (LUV) Stock React to Traffic Increase?

NEW YORK (TheStreet) -- Southwest Airlines Co. (LUV - Get Report) reported an 11.4% year-over-year increase in revenue passenger miles and an 8.4% year-over-year rise in available seat miles for September.

Revenue passenger miles totaled 9.2 billion, while available seat miles reached 11.1 billion last month.

The airline company also reported that revenue passenger miles rose 8.9% to 31.1 billion and available seat miles increased 7.6% to 36.4 billion for the third quarter of 2015.

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Southwest Airlines, however, continues to expect its revenue per available seat miles to decline 1% year-over-year for the third quarter.

The company also announced a new advertising campaign, called TransfarencySM, which will include television and print advertisements, as well as digital elements, including a microsite.

Southwest Airlines is boosting advertising ahead of the opening of its $156 million international concourse at the William P. Hobby Airport in Houston.

Beginning October 15, the company will operate flights to six location in...