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Retirely in The things you own end up owning you,

Air Canada: “So you’re saying that we shouldn’t have been charging thousands of dollars for last minute flights out of Ft. McMurray as it was burning this week? Oops”

“This was a result of Air Canada’s computerized revenue management system, which automatically manages fares.”

So what you are telling us is that your computer system is smart enough to know when people will be desperate to pay higher prices to escape a life or death situation and then price gouge the hell outta them?

I think that’s more of a problem than if y’all had just owned up to being greedy.  Because apparently not only have you jack holes created an AI, but you taught it Ayn Rand’s value system and then unleashed it on the world.