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Your Radio Station Says a Lot About What Kind of Voter You Are

NEW YORK (TheStreet) -- No presidential race would be complete without name-calling, and Nielsen has a label for just about everyone.

In a comprehensive study of radio listeners, Republicans are broken down into Mild, Uninvolved and Ultra Conservative. Democrats are split between Super Democrats, Conservative, and Left Out.

The categories are Nielsen's way of characterizing radio listeners in 48 so-called electronic markets around the country. The audience measurement company, in the first such survey commissioned for its clients, wants to give political campaigns and marketers information about which radio stations, at which times and through which formats are best to reach a...


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