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LeBron James Dumps Struggling McDonald's To Endorse Upstart Pizza Chain

NEW YORK ( TheStreet) -- NBA superstar LeBron James is saying goodbye to Big Macs, and hello to better-for-you pizza.

James announced on Thursday that he will not be renewing his endorsement deal with the Golden Arches. Instead, James will be taking his star power to help promote a company that he reportedly owns 10% of in upstart pizza chain Blaze Pizza.

"Blaze Pizza isn't your typical pizza chain, their model is literally changing the future of the fast casual industry altogether," said James, who first invested in Blaze back in 2012, in a statement. James added, "I initially invested...


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