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Microsemi Launches Master Distributor Program with Avnet USI to Optimize High Reliability Discrete Sales Growth Opportunities

ALISO VIEJO, Calif. and PHOENIX, April 20, 2016 /PRNewswire/-- Microsemi Corporation MSCC, -6.61% a leading provider of semiconductor solutions differentiated by power, security, reliability and performance, and Avnet, Inc. AVT, -1.86% a leading global technology distributor, today announced Microsemi has launched a master distributor program with Avnet USI, part of the company's defense/aerospace specialty distribution business. The two-tiered distribution program, where Avnet USI will sell products exclusively to other distributors, beginning with select integrated circuit and high reliability discrete products, was designed to optimize sales growth opportunities for the company worldwide.

"Avnet USI is a great selection as Microsemi's two-tier distributor for these products, as they have the capability to provide significant support for select regional distributors across the globe, enabling them to maintain the successful design wins they develop with our ever-expanding product portfolio," said Michael G. Sivetts III, vice president of distribution sales at Microsemi. "In addition, this new program lowers costs for these distributors to support longevity with customers and maximizes our revenue opportunities."

Avnet USI focuses on selling discrete semiconductor, passive and electromechanical components and associated value-added services. Microsemi's new distributor program enables local distributors to benefit from volume acquisition pricing; win orders due to quick product availability; and offers value against non-authorized distributors with full traceability, access to Microsemi's return materials authorization (RMA) processes and anti-counterfeit assurance. Under the new program, Microsemi's regional distributors can leverage Avnet USI's inventory breadth in their specific regions around the world and continue market growth momentum.

"Assuring traceability is one of the critical issues in the defense supply chain;...


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