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Call of Duty: Black Ops III Live-Action “Seize Glory” Trailer Champions Gamers

SANTA MONICA, Calif.--(BUSINESS WIRE)--Black Ops is back! With only a few days to go until what Nielsen dubbed the “most anticipated multiplatform holiday game” of the year releases worldwide, Call of Duty®: Black Ops III’s live-action trailer has hit the airwaves. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), kicked its creative and marketing campaign into high gear yesterday in the U.S. during Sunday’s football games with the release of the new trailer helmed by director Wayne McClammy and featuring Michael B. Jordan (Creed, Fantastic Four, Fruitvale Station), Cara Delevingne (Suicide Squad, Paper Towns, Valerian), and Marshawn Lynch (Seattle Seahawks). The intense 1:40 high-action piece is titled “Seize Glory.”

“The Black Ops series is beloved by millions of fans, who have continued to make it the most played series in Call of Duty®. This year, the high-profile release of Black Ops III is a pop culture moment for fans to come together and celebrate around the globe”

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“The Black Ops series is beloved by millions of fans, who have continued to make it the most played series in Call of Duty®. This year, the high-profile release of Black Ops III is a pop culture moment for fans to come together and celebrate around the globe,” said Tim Ellis, CMO, Activision Publishing, Inc. “‘Seize Glory’ captures that feeling of exhilaration and accomplishment in which anyone can go on an amazing run and become his or her own champion in Call of Duty. This campaign celebrates our community and the unforgettable gameplay moments they’ll experience in Black Ops III.”

This is director Wayne McClammy's fourth go-round with Call of Duty, and has continued to up the ante with each installment. A majority of the live-action was shot practically, rather than with visual effects, to bring a heightened sense of grit and realism to the spot. Academy Award® winning director of...


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