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Should Google, Uber Worry About German Carmakers HERE Deal?

Google Inc (NASDAQ:GOOG) and Uber are now facing a challenge from German carmakers Audi, Bayerische Motoren Werke AG (ETR:BMW) (FRA:BMW) and Daimler AG (ETR:DAI) (FRA:DAI) (OTCMKTS:DDAIF), who paid $3.1 billion or approx. 2.8 million euros to buy Nokia Corporation (NYSE:NOK)’s mapping segment HERE, says a report from Forbes by Parmy Olson. Using HERE’s unmatched technology, which apart from tracking routes between two points also indicates lane boundaries, car makers can reach new heights with in-car navigation.

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German consortium must continue to invest in HERE

Nokia HERE is based on the technology of Navteq, an American mapping outfit acquired by the Finnish firm eight years ago for $8.1 billion. HERE is used by some of the world’s top automakers as a mapping technology. In a race to set themselves apart from the competition, car manufacturers are...