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Santa Uses Data: Website Analyzes Facebook to Determine If You’ve Been Naughty or Nice

We know what you’re up to, Klaus.

Shane Atchison, the CEO of POSSIBLE, took to LinkedIn this week to promote the digital agency’s newest Christmastime feature: an interactive microsite (thenaughtynicelist.com) where, through algorithms, your naughtiness or niceness can be quickly guessed at.  So that’s how that festive prowler does it.