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Square’s Machine Learning Obsession is Paying Off

Square is using machine learning to upsell existing clients and detect fraud.

Investors are excited about the potential for artificial intelligence to enable fully autonomous cars and smarter voice assistants. Until then, the technology is already having a meaningful impact on the more mundane way that companies go about doing business.

In a note to clients Friday, Mizuho analyst Thomas McCrohan highlighted how payments companies are making good use of machine learning, a form of artificial intelligence. Square, he wrote, is leading the pack, as the company’s goal “is to approach every business challenge through the lens of machine...