When your kids scream they want this, they want that when you were in Disneyland, or when you bought the toys and DVDs home, here is how you can make some money off the company’s stock. You can sell put and keep the premium in case the stock did not decline. For example, you can sell the 77.50 put for a premium of 1.79 and pocket in 179 when the put expires. However, if you strategy gone awry, you can always buy the stock and keep it for your kids in the future instead of buying them Disney toys, at least, it has potential to appreciate, unlike the toys!