On the surface, the small $51 million acquisition Wal-Mart (
Although the $40 billion market gives American Outdoor a big target to shoot at as it diversifies away from firearms, the purchase of Moosejaw by the retail giant indicates it's may be a tougher slog to achieve its goals than perhaps previously thought.
Wide open spaces
The active outdoors market is in a state of upheaval at the moment, with Gander Mountain reportedly on the brink of
American Outdoor Brands is also stumbling over the slowdown in firearms demand. While it has been reporting record sales for several years running, and when it reports fiscal 2017 third quarter results early next month it will probably do so again, the anticipation that gun buyer demand is set to fall off a cliff has caused its stock to lose a third of its value over the past six months.
Branching off into the rugged outdoors market by making several acquisitions of its own is seen as a smart and timely transition for the gunmaker, where firearms sales still account for most of its...