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Aetna to Sell Individual Health Plans in Kentucky

LOUISVILLE, Ky.--(BUSINESS WIRE)--Individuals in Kentucky will have greater choice when selecting their health insurance this year following the announcement that Aetna (NYSE:AET) will enter the individual marketplace in 2016. Aetna will be selling health plans both on and off Kynect, the state’s health insurance exchange.

“Our decision to enter the individual marketplace in Kentucky reflects our commitment to delivering a better member experience in more locations across the country.”

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Aetna will offer Gold, Silver and two Bronze plans in Boone, Campbell, Fayette, Henry, Jefferson, Kenton, Madison, Oldham, Owen, Trimble counties. The plans are in line with Aetna’s strategy to...