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Why Your Macy's May Be Getting Booze and a Starbucks Soon

Updated to include comments from Macy's and Starbucks

Macy's (M) is leaving no clothing rack un-turned in trying to find new ideas that get people into its stores more often instead of shopping online -- apparently one novel plan is to add more Starbucks (SBUX) shops and potentially, booze-selling restaurants.

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"We need more of them," Macy's soon-to-be CEO Jeff Gennette said Thursday about whether the department store would add food options to more of its stores to drum up traffic. Speaking at Goldman Sachs' annual retail conference, Gennette signaled an interest in "scaling" its business with coffee king Starbucks (which happens to now sell wine and beer in some locations) and didn't shoot down the notion of building restaurants in some locations. He didn't provide any further specifics.

Macy's currently has 49 stores that have a Starbucks, said a spokeswoman for the company. A spokeswoman for...