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Omnicom Launches Third Agency Network, Hearts & Science

Omnicom Media Group, a division of Omnicom Group Inc. OMC, recently announced the launch of its new third agency network, Hearts & Science, a data-driven marketing organization.

Catering to clients who seek to attain business advantage in personalized digital marketing, Hearts & Science is likely to assist customers in making decisions in real time to aggregate effective reach and deliver the right message. Hearts & Science will provide its expertise in media planning and buying capabilities.

With the launch of Hearts & Science, Omnicom Media Group currently has three firms which are focused on a similar client service. The other two are Optimum Media Direction (OMD) and PHD (formerly known as Pattison-Horswell-Durden).

OMD is a leading global media communications agency having more than 10,000 employees across 100 countries. The company provides its services to some of the world’s most renowned brands. OMD is known for its global footprint, strategic integration and creative innovation.

On the other hand, PHD is the world’s fastest growing communication agency with more than 3,000 employees in over 80 offices worldwide. The agency provides its services to brands like Unilever, Bentley, GSK, Elizabeth Arden, Canon, Porsche, Hyatt, Starbucks and Mondelez.

The latest in its line of brands, Hearts & Science is likely to be focused on data driven marketing. These three agencies are expected to benefit from the full scale functioning of its parent company, Omnicom Media Group, which includes activation and buying resources and its Annalect data and analytics platform.

Hearts & Science is likely to launch its North American operations by the end of the month with The Procter & Gamble Company PG being its first client. This new division of Omnicom will help it earn higher revenues in the near future. This division will benefit from the company’s existing client base.

As a nexus between marketing science and consumer connections, Hearts & Science will focus on balancing the connections between information and emotion, combining data-driven planning with buying practices and managing content creation, delivery and optimization across all spheres of the digital marketing industry.

Per Hearts & Science’s COO, Kathleen Brookbanks, the firm is likely to open seven branches across the U.S. having approximately 175 employees initially, which is expected to increase to 300 employees by the beginning of the third quarter. The first two international offices are expected to open in Canada and Puerto Rico, which will be followed by the others.

Omnicom carries a Zacks Rank #2 (Buy). Some of the other favorably ranked stocks in the industry include Marin Software Incorporated MRIN and MDC Partners Inc. MDCA, both carrying the same rank as Omnicom.

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