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What teens want: These brands top the list

Long the outcast at the high school lunch table, denim is once again gaining steam among adolescents, a new survey of teenage shoppers has found.

According to Piper Jaffray's biannual Taking Stock With Teens study, denim saw an uptick in interest among upper-income teenage females, rising to 13.8 percent of overall mindshare, or relative public awareness. That compares to 11.6 percent just a year ago.

It also marks the first fall in which denim has shown a move up since 2010, when roughly 20 percent of upper-income respondents said they preferred that type of apparel.

But a growing interest...


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