Yum China Holdings Inc is in talks to buy food delivery services firm Daojia.com for up to $200 million, two people familiar with the matter told Reuters, as the biggest operator of fast food on the mainland seeks to boost sales from customers dining at home.
Yum China has long-term ambitions to triple its outlets in China to more than 20,000, but as dining habits change in the world's fastest growing major economy, food delivery is also becoming a crucial area for restaurant operators to improve sales.
The sources warned that discussions are at an early stage and a deal isn't imminent.
Yum is keen to make investments in the sector, but it is still debating internally whether to acquire a business or buy smaller stakes in a series of such companies and have a meaningful say in their operations, one source added.
Established in 2010, Daojia.com focuses on online food orders and...