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This Retailer is Taking Advantage of an Amazon Blind Spot

One analyst says Amazon still can’t match Ulta Beauty’s selection.

When it comes to selling beauty products, one retailer might actually be doing things better than Amazon.com.

Goldman Sachs analyst Matthew Fassler says that Amazon.com’s makeup selections and delivery times still can’t compete with those found at Ulta Beauty, a national cosmetics chain. Many of Amazon’s beauty listings are actually offered by third parties, so shipping times vary...


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