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LOL, sanitary ware makers should really invest in advertising at Indian market

Sunita’s family in the north Indian village of Mukimpur were given their first toilet in February, one of millions being installed by the government to combat disease. She can’t remember the last time anyone used it.

When nature calls, the 26-year-old single mother and her four children head toward the jungle next to their farm of red and pink roses, to a field of tall grass, flecked with petals, where the 7,000 people of her village go to defecate and exchange gossip.

“Targets for construction of toilets are somewhat irrelevant to resolving the sanitation problem,” said Yamini Aiyar, director of policy research group Accountability Initiative in New Delhi. “Building toilets does not mean that people will use them and there seems to be a host of cultural, social and caste-based reasons for that. People need to be taught the value of sanitation.”

Source: Bloomberg