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How to Trade These Retailers as Amazon Continues Rise

Mall anchors Dillard's (DDS) , Nordstrom (JWN) and Macy's (M) report quarterly earnings on Thursday, while J.C. Penney (JCP) reports on Friday.

All four are in bear market territory versus all-time or multiyear set between March 2015 and March 2016, while (AMZN) set an all-time intraday high on Tuesday. Amazon reported earnings on July 28 and easily beat analysts' earnings-per-share estimates for their quarter ended in June.

Earnings from retailers are released a month after each calendar quarter end to include an accurate read on December holiday sales. Earnings for the four major mall anchors are for their quarters ending in July. The most important tell will be guidance and initiatives to move the needle of tough competition from the on-line shopping on

Dillard's, Macy's and Nordstrom and are expected to earn 34 cents, 40 cents and 55 cents, respectively, on Thursday.

J.C. Penney reports earnings on Friday and analysts expect the retailer to report a loss of 15 cents a share. With this mall anchor guidance is more important than earnings as...