The Ford Motor Company (commonly referred to as simply Ford) is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer, Troller, and Australian performance car manufacturer FPV. In the past it has also produced tractors and automotive components. Ford owns a 2.1% stake in Mazda of Japan, an 8% stake in Aston Martin of the United Kingdom, and a 49% stake in Jiangling of China. It also has a number of joint-ventures, two in China (Changan Ford Mazda and Ford Lio Ho), one in Thailand (AutoAlliance Thailand), one in Turkey (Ford Otosan), and one in Russia (Ford Sollers). It is listed on the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership. Chart 1. Ford 3Q Key Metrics In 3rd quarter 2015 the wholesales of the company increased by 103 thousand cars in comparison with 2014. Also the operating margin increased by 4 % therefore total revenue was $ 35.8 billion in 2015 which is 8.4 % more than in previous year. Finally, pre-tax results increased by 68.3 % which was linked to American and European markets growth. Table 1. Ford Asset Management Ratios In 2015 inventory turnover increased from 27.6 days in 2014 to 33.2 days in 2015, which is 5.6 % more than in comparison period. This ratio shows how many times a company's inventory is sold and replaced over a period.There is no standard value for the industry, but the current figure shows that Ford does not make extra resources and use an effective stores management. At the same time, receivables turnover ratio, which indicates the efficiency with which a firm manages the credit it issues to customers and collects on that credit, grew from 39 days to 44 days in 2015. On the one hand, the account receivables turnover increase is not good for the company, because it could lead to a lack of sources for production if it has high receivables. But on the other hand it is possible to work under low turnover effectively. For instance, Ford leases or sells on credit its products. In this case, the company has an optimal level of receivables turnover ratio which leads to production growth. There is low difference between 2014 and 2015 in fixed asset turnover ratio. If this ratio has a sustainable growth, it means that Ford uses its fixed assets effectively. By the way, ROA is dependent for the kind of amortization. For ROA increase, it is important to up profit and do away with unuseful equipment and these operations will downsize fixed assets. Finally, assets turnover increased by 0.1 and according to these facts, Ford uses its assets quite effectively at whole. Chart 2. Daily Ford Chart August 24, 2015 was a black day for automotive industry by Chinese accident. At the moment there is no strong signal for long or short for investors.