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Booming Internet Celebrity Biz In China Gets Citi Bullish On SINA And Weibo

Citi Research believes now is the time to pull the trigger on Chinese online media company SINA Corp  and its 54.5 percent-ownedWeibo Corp (ADR) . According to analyst Alicia Yap, the rise of Internet celebrity culture in China could be a huge catalyst for the Weibo.

“With 261 million MAU (85 percent mobile) and 120 million DAU (91 percent mobile), Weibo has become a leading social media platform in China for internet celebrities to cultivate their fan bases and influence topical debates or endorse e-commerce products,” Yap explained.

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