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Nu Skin (NUS) Stock Tumbles on Downbeat Forecast

NEW YORK (TheStreet) -- Shares of Nu Skin Enterprises (NUS) were falling 8.98% to $53.70 on heavy trading volume late Friday afternoon after the company gave fourth-quarter guidance that came in below analysts' expectations.

After yesterday's market close, the Provo, UT-based personal care products maker said it sees fourth-quarter earnings between 77 cents and 81 cents on revenue of $550 million to $570 million.

Analysts are projecting earnings of 84 cents per share on revenue of $592 million for the current...