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JCPenney Shoppers Invited to "Pair Up" This Back-to-School Season Through Special Buy One, Give One Promotion

National Study Commissioned by JCPenney Finds Low-Income Children
in Need of Basic Clothing Items

For Every Pack of Kids` Underwear and Socks Sold, Retailer will Donate a Pack to the YMCA

PLANO, Texas (July 27, 2017) - This back-to-school season, JCPenney is inviting customers to "pair up" by participating in a special buy one, give one promotion that will provide kids in-need with basic undergarments. From Aug. 1-15, for every pack of kids` socks and underwear sold at JCPenney, the retailer will donate a pack to the Y, up to 750,000 pairs. The retailer`s Pair Up with JCPenney campaign is in response to findings from a national study commissioned by JCPenney, America`s Youth: The Need for Basic Necessities, which sheds a light on an invisible need: many underserved kids across the country are going without basic clothing essentials, which can impact their academic achievement.

"Today, many children go to school without basic clothing needs like socks and underwear. When kids don`t have these items, they often feel insecure, embarrassed and don`t want to fully engage in school activities," said Marci Grebstein, chief marketing officer for JCPenney. "As one of the largest apparel companies in the country, we knew we could begin to make a difference by addressing this pressing need. When our customers purchase a pack of kids` socks or underwear this back-to-school season, they will be joining us in making a difference to ensure more kids have what they need to succeed this school year."

Earlier this year, JCPenney commissioned a study that included a survey of parents of school-aged children, along with one-on-one interviews with key organizations and thought leaders to obtain in-depth, anecdotal knowledge and key insights about the need for basic clothing items. Key findings from the America`s Youth: The Need for Basic Necessities national study* found:

  • 40 percent of low income parents worry about their child having enough socks and underwear.
  • Of the parents that reported sending their children to school without socks or underwear, 51 percent shared...