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Netflix Steals a Page Out of Disney's Playbook

Plot twist: Netflix (NASDAQ: NFLX) is going shopping. The world's leading premium streaming service is buying Millarworld, the comic book and graphic novel publisher behind Kick-Ass , Reborn , and Kingsman . Terms of the deal aren't being disclosed, but it's being billed as Netflix's first acquisition.

Millarworld is helmed by Mark Millar, the comic book rock star who breathed new life into what is now Disney 's (NYSE: DIS) Marvel Avengers franchise before striking out on his own. Netflix plans to mine Millarworld's growing vault of characters to put out movies, series, and kid shows that will stream exclusively through Netflix's global platform.

Image source: Millarworld.

Content is king

Millarworld doesn't offer the mainstream franchises that Marvel and DC Comics bring to the table, but it also means that this deal probably came a lot cheaper than the $4 billion that Disney shelled out for Marvel in 2009. However, given the booming popularity in Marvel and more recently DC...