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Kohl's Strikes New Alliance With Under Armour To Boost its Active Business

Kohl's Corporation KSS 0.1% revealed that it struck a fresh alliance with Under Armour Inc UA 3.41% furthering its commitment to becoming the active and wellness destination for families.

Kohl's Chief Merchandising and Customer Officer, Michelle Gass, commented, "I am absolutely thrilled to announce our new partnership with Under Armour. This is a memorable and significant moment for Kohl's as we bring this incredible brand to our customers nationwide."

The retailer has been making considerable investment in the active and wellness category since 2014. As a result, it was able to improve and expand key national and private brands apart from acquiring new, notable brands and partners. It has also been offering its customers an expanded assortment of products for the entire family.

The company indicated Under Armour would be available at its stores throughout the nation, as well as Kohls.com in early next year in women's, men's, kids, accessories, footwear and home.

Gass concluded, "We greatly admire what Under Armour has accomplished in creating a powerful and successful brand that has really changed the Active industry. This brand launch builds on other notable investments we've already made in our Active business. We believe Kohl's is uniquely positioned to celebrate the athletes and wellness enthusiasts in every family."

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