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Actionable news in UA: UNDER ARMOUR Inc,

Under Armour's game plan to revive sales could hit snags

(Reuters) - Under Armour Inc (UAA.N), which became a sensation riding the athleisure trend a few years ago, laid out a strategy this week to stanch a steep decline in sales growth but the company's progress could hit roadblocks.

The company admitted that its days of astronomical growth were behind them and said it would cut jobs and close stores, underscoring its struggles in a fast-changing and fiercely competitive U.S. sportswear market.

"We are not standing still," Chief Executive Kevin Plank said on a post-earnings call.

Under Armour has set its sights on turning around sales with more affordable apparel and women's wear, stylish lifestyle products, a more substantial online presence, and greater speed getting its products to shelves.

The company, however, could be spreading itself too thin, analysts said.

Under Armour's troubles are partly tied to the fading athleisure trend - casual clothing designed for both exercise and everyday wear.

But there are bigger problems afoot.

Under Armour has only one hit shoe line: Stephen Curry. That...


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